Hot Docs' Doc Ignite Workshop

Marketing and Direct Distribution

The Hot Docs Doc Ignite: Marketing and Direct Distribution session takes place Friday, September 23. The two-hour session will focus on: 

  • How filmmakers can bring their documentaries to audiences and the marketplace; 
  • Positioning films for the marketplace; 
  • Key exercises to market films and engage audiences; and,
  • Data, metrics and how to use it to increase your audience reach and film sales.

The workshop will also present key findings from a major study of Canadian documentary audiences and share the practical applications from Doc Ignite workshops. 

Elizabeth Radshaw, Director of Industry at Hot Docs, will be leading the workshop and bringing with her valuable knowledge and experience in the film industry. We welcome Ms. Radshaw and look forward to her participation at the third annual Doc Fest.


Elizabeth Radshaw
Industry Programs Director, Hot Docs Canadian International Documentary Festival

Elizabeth Radshaw oversees the Hot Docs Collection, a family of documentary films that have screened at past Hot Docs festivals, received financing through one of Hot Docs’ production funds or have been selected to participate in the Festival’s premium film financing programs; and directs the Corus-Hot Docs Funds for Canadian documentaries, Hot Docs-Blue Ice Group Documentary Fund for filmmakers living and working in Africa, and the CrossCurrents Doc Fund for emerging doc makers from historically underrepresented communities. At Hot Docs she curates the conference, workshops and market events. The marquee events are the Hot Docs Forum and Hot Docs Deal Maker, both unique pitching forum and work-in-progress meeting services that put filmmakers in front of financiers. She leads delegations of Canadian documentaries to festivals and markets around the world, cultivating relationships and funding opportunities for filmmakers. Prior to this appointment, Elizabeth was the Head of Acquisitions at TVF International, joining from the National Film Board of Canada, and has a history of dramatic and factual production of film and TV in North America.